These two covers are both successful in promoting the feature stories - but I feel that Empire magazine succeeded more than Total Film. On the Total Film cover, it is not immediately obvious that the film 'Jennifer's Body' is the focus of the feature - Megan Fox's over-sexualised image takes over the cover and the text conerning Jennifer's Body is in a tiny red font near the bottom of the page. It is not even made obvious that the genre of Jennifer's Body is horror - we can not work this out until we notice the tiny hand and footprint of blood. If we were scanning magazine racks at a shop, the only reason someone would pick up the Total Film magazine is because they see an attractive Megan Fox on the front - they would not realise that it is a film magazine until they read the content on the cover! Total Film has relied fully on attracting the male gaze, rather than Empire's more technical approach of using puffs, pugs and bright straplines and banners.
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