I believe that the tagline would be most effective when placed at the top of the poster, in possibly a blood red colour to convey the horror genre of Hangman and to symbolise it's death theme. The picture of a hangman's noose will be placed in the centre and will dominate the enitre poster, relating to the "HANGMAN" title. The title would most likely be placed directly under the noose, and we are currently experimenting with title forms such as "H_NGMAN", to add to the hangman-game themes by missing out letters - but not so many letters that it would be unobvious as to what the film title was. This is all neccessary in creating a synergy that runs throughout the poster. Furthermore, the cast and production billing block would be in a dark colour that doesn't stand out too much and blends into the background, since it is insignificant to the audience. The cinema release date might then be in a red colour to match the tagline and film title, since it needs to stand as it is vital in informing the audience when the film will be in cinema. This along with the film website address may also be in red, as it is another essential part of advertising that will reach the widest audience possible. Lastly, the production logos will be small and in a dark colour that blends into the background, since it is again unimportant to the audience and just there to complete the overall professionalism of the poster.
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